Orlando is coming to east London this October, and it's bringing putters. From 23 to 25 October, Visit Orlando is installing a free five-hole mini golf course at Westfield Stratford City, themed around the Florida city's greatest hits — theme parks, space travel, live sport, resort life and the natural springs beyond the tourist corridor.

The activation, called Play Your Way to Orlando, is part of a wider push to win over British travellers, who make up Orlando's biggest overseas market. Each hole is designed as a miniature version of a real Orlando experience, so families get a taste of what's on offer before committing to the long-haul flight. It's free to play, family-friendly, and a decent way to kill an hour between shops.

There's more than bragging rights at stake. Tour operator Ocean Florida, backed by Magic Radio, is running a giveaway attached to the campaign: one family wins a full Orlando holiday, covering flights, accommodation, entry to the Kennedy Space Center Visitor Complex and tickets to an Orlando Magic NBA game. That's a prize worth taking a few putts for.

The consumer event is the visible tip of a bigger campaign. Visit Orlando is also running trade-focused Elevate Orlando Live sessions for travel advisors and industry partners — at the Emirates Stadium in London on 26 October and Dublin's Guinness Storehouse on 27 October — designed to brief agents on the latest product news. On the advertising side, its Moments in Between and Unbelievably Real campaigns are running across TV, connected TV, video, digital display, social and search, backed by large digital out-of-home placements in London, Manchester and Edinburgh.

Why should a traveller care? Two reasons. First, if you're in London between 23 and 25 October, the mini golf is a free, fun outing — and a possible route into a prize holiday. Second, it's a reminder that UK operators and agents are being armed with fresh Orlando product right now, so autumn is a good moment to ask about deals and new offerings for 2026 trips, whether that's the theme park heavyweights, Kennedy Space Center, or the quieter side of Central Florida.

Story via Breaking Travel News.