Ultra-luxury cruise line Regent Seven Seas is doubling down on a niche with obvious appeal: luxury motoring. It has expanded its partnership with experiential company Motorsport Lab to offer four pre- and post-cruise land programmes attached to seven European voyages in 2027, covering Barcelona, England's Goodwood Estate and Italy's Motor Valley.
The idea is simple: extend the cruise with a few days of serious automotive immersion on either end. Previous seasons saw guests drive the Monaco Grand Prix street circuit in exotic cars and tour Ferrari and Lamborghini territory, and the 2027 lineup builds on that.
In Barcelona there are two options. The Exotic Supercar Edition (July 29 to August 1, post-cruise, £6,077 per guest double occupancy) puts drivers in modern Ferraris and Lamborghinis on stretches of the city's historic racing circuit, plus a private aerial experience and access to a private collection of race cars and classics. The Classic Porsche Edition (July 26-29, pre-cruise, same price) swaps in vintage Porsches on Catalonia's interior and coastal roads, a visit to the Terramar racetrack and the seaside town of Sitges. Both fold in the Gothic Quarter, Catalan food, wine and flamenco. They pair with ten- and nine-night Mediterranean sailings aboard Seven Seas Grandeur.
Goodwood's House of Motorsports (August 18-21 or 21-24, £5,692 per guest) leans into the estate's motorsport heritage with hot laps on the famous Goodwood Motor Circuit, off-road driving, plus a distinctly English supporting cast: golf with professional instruction, clay shooting, afternoon tea and an art tour. It attaches to two Seven Seas Voyager sailings, including the 18-night Land of Vikings.
Italy's Supercar Escape runs from Bologna across Modena and Maranello in multiple pre- and post-cruise slots in August (£6,077 per guest). Expect museums dedicated to Ferrari, Lamborghini and Pagani, a Ferrari drive on Maranello's roads, and dinner at Cavallino — the Ferrari restaurant reworked by chef Massimo Bottura. Three different Regent voyages link to it, including the new Seven Seas Prestige's seven-night History & Heritage sailing.
Worth knowing: these are cruise add-ons, not standalone tours, so you'd book them alongside one of the named sailings. At roughly £5,700-£6,100 per person for three to four days, they sit firmly in ultra-luxury territory — but for petrolheads who also want a cruise, the access (private collections, track time, Bottura's restaurant) is hard to replicate independently. Bookings go through RSSC.com or a travel adviser.
