Brunch in Dubai isn't a meal, it's an institution — and Address Beach Resort on the JBR waterfront is running four of them across three venues, covering everything from sky-high views to family pizza afternoons. Here's what's on offer and what each one costs.

The headline act is Zeta Seventy Seven, the restaurant beside the world's highest outdoor infinity pool (a Guinness World Record holder), 77 floors up with views over Bluewaters Island and Ain Dubai. It hosts two brunches: the Golden Hour Brunch on Fridays and the Infinity Brunch on Saturdays, both built around sharing-style dishes and entertainment. Each runs three sittings — roughly 12:30pm to 4pm, 4:30pm to 8pm, and 8:30pm to midnight — so you can pick a lunchtime, sunset or late-night slot. Packages start at Dhs327 per person with soft drinks, climbing to Dhs477 for house drinks, Dhs577 for premium pours and Dhs777 for the top tier.

If your weekend kicks off after dark, The Beach Grill hosts Brunchissimo on Friday evenings from 6pm to 11pm. It's a beachfront affair with live entertainment and a crowd-pleasing menu, starting at Dhs275 with soft drinks, Dhs375 with house drinks, Dhs475 with Prosecco and Aperol Spritz, or Dhs775 if you want Champagne.

For families, Pepe Cucina is the pick. Its Saturday Brunch runs 1pm to 5pm and leans Italian: wood-fired pizza, sharing plates, sea views and a live DJ, plus a dedicated kids' area so parents can actually sit down. It's also the cheapest of the four, from Dhs250 with soft drinks, Dhs350 with house drinks, Dhs450 with Prosecco and Dhs650 with Champagne.

Quick cheat sheet: the priciest options are the two Zeta Seventy Seven brunches (from Dhs327), Brunchissimo sits in the middle (from Dhs275), and Pepe Cucina is the budget-friendly family choice (from Dhs250). Booking ahead is wise — these weekend slots fill up, especially the sunset sittings at Zeta Seventy Seven.

Why it matters: if you're staying in or near JBR, this puts four very different weekend experiences within one resort — a record-setting poolside brunch, a beach party, and a relaxed family lunch — without needing to trek across the city. It's also a good benchmark for Dubai brunch pricing, where Dhs250–Dhs350 gets you in the door and drinks packages roughly double the bill.