A new targeted Amex Offer is doing the rounds, and if you've got a Japan trip brewing, it could put a serious dent in the cost. Spend $2,500 or more with All Nippon Airways and you'll earn 30,000 bonus Membership Rewards points — provided you book by November 30, 2026. Any travel dates after booking are fine, so it works for trips far into next year and beyond.

There's a catch or two worth knowing. The booking has to be made directly with ANA — through its website, app or call centre — and the flight must originate in the United States, charged in US dollars. A long list of exclusions applies too: no inflight Wi-Fi or entertainment purchases, no standalone hotels or car rentals, no third-party or agency bookings, no codeshare or partner-operated ANA flights, and no duty-free, travel insurance or the airline's Bid My Price upgrades. In short, it's straightforward cash (or points) spent on an ANA flight from the US, and little else.

Some cardholders are seeing a variant that gives a $300 statement credit instead of the points. Both are decent, but the maths favours the points version for anyone who plays the miles game. Membership Rewards points are commonly valued at around 1.7 cents each, which puts 30,000 points at roughly $510 in value — comfortably more than the credit.

The real trick is which card you enrol. If the offer appears on more than one of your Amex cards, the Platinum is the one to pick, since it earns 5x points on airfare booked directly with airlines. Stack that with the bonus and a $2,500 ANA ticket would earn around 42,500 points in total — valued at over $700, or close to a 30% return on the spend. The Platinum's travel protections are a nice backstop if your flight goes sideways, too.

Since these offers are targeted and enrollment is capped, it's worth checking your Amex accounts now: log in, look under the Amex Offers section, and add the ANA deal to whichever card makes sense before it disappears. Anyone with a US-origin ANA booking on the horizon — whether a holiday in Japan or an onward connection on the airline's network across Asia and beyond — stands to benefit most.