Aberystwyth — locals just say Aber — sits where the Cambrian Mountains run down to meet the Irish Sea on the mid-Wales coast. Despite being one of the largest urban hubs in the region, it counts fewer than 16,000 residents, which gives it an odd mix of big-town energy and village scale: a university crowd, winding shopping streets, a promenade lined with Victorian and Edwardian houses, and beaches on both flanks.

The food scene is the current headline act. National Geographic has named Aberystwyth among Wales' leading gastronomic destinations, and although the Michelin-starred SY23 closed in 2023, a new generation of kitchens has stepped in. Ultracomida pairs a Spanish wine bodega with a serious deli, while Kwizinn blends Creole cooking with local Welsh produce — it pulls a 4.9 out of 5 on Google Maps, with diners praising everything from its Caribbean staples to its Sunday roasts. For a small town on a remote-ish stretch of coast, that's a strong hand.

Culture comes thicker than you'd expect, too. The Aberystwyth Arts Centre — the largest in Wales — occupies the university campus and programmes everything from comedy festivals and pottery workshops to slam poetry. Right nearby is the National Library of Wales, home to centuries-old Welsh manuscripts and early photography collections worth a slow browse on a rainy afternoon.

Then there's the coastline itself. Aberystwyth North Beach sits right beneath the promenade, complete with a vintage pier and a reputation for good sunsets. Twenty minutes on foot (or five by car) south brings you to Tan-y-Bwlch, a wild stretch of shingle and sand beneath the ancient hill fort of Pen Dinas — strong currents rule out swimming, but the walking is excellent. Heading north, ambitious hikers can take the 11.7-mile coastal path to Ynyslas, passing reefs, stratified cliffs and Borth Beach, one of the region's longest and a magnet for surfers. The whole route forms part of the 60-mile Ceredigion section of the Wales Coast Path.

Getting there takes a little planning, which is arguably part of its appeal — Aber never feels overrun. It's on the A487, the backbone road of the Welsh coast, about a three-hour drive from both Cardiff and Manchester airports. The most relaxed arrival is the direct train from Birmingham International, a three-and-a-half-hour ride through Shropshire and mid-Wales that's scenic in its own right.

For travellers tired of the same crowded Welsh coast hits further south, Aberystwyth offers a genuine alternative: a walkable town, a restaurant scene that's drawing national attention, and dramatic walking country right at the edge of it.