Every so often a piece circulates promising access to a members-only club in London that hands out discounts, freebies and other perks if you sign up. The article in question, published by the London listings site Secret London, pitches exactly that idea — but the page itself currently won't load its actual content, so the specifics of this club (its name, what it costs, and precisely which perks are on offer) can't be verified from the source.
What we can say with confidence: Secret London regularly writes up membership schemes and loyalty clubs around the capital, and the genre is well established. London has a healthy ecosystem of paid and free membership programmes that bundle restaurant discounts, priority booking for events, theatre ticket deals and members-only spaces — from student discount schemes and app-based dining clubs to private members' clubs that charge annual fees for access to bars, workspaces and cultural events.
If a 'secret club' promising discounts and perks appeals to you, the practical advice is the same regardless of which scheme it is. Check what the membership actually costs against what you'd realistically use; a big annual fee only pays off if you're already spending in the partner venues. Look for the list of participating restaurants, bars, theatres or attractions before joining — a club with hundreds of partners across the city is a different proposition from one with a handful. And read the cancellation terms, since many of these schemes auto-renew.
For visitors rather than locals, the honest calculus is different. Short-stay travellers rarely break even on annual memberships, but several London discount options work immediately: free museum entry (the big national collections don't charge), half-price theatre tickets on the day from TKTS in Leicester Square, and pre-booked attraction bundles that trim a few pounds off the big sights. Locals, or anyone visiting repeatedly, are the natural audience for a perks club.
We'd recommend waiting until the original article is accessible before signing up for anything it describes — treat the current page as a teaser until the details are visible.
