Blackpool pulls in over 20 million visitors a year, but only three and a half miles inland sits a town most of them never see. Poulton-le-Fylde — locals just say Poulton — is a small market town with roots reaching back to Roman times, and it makes an easy, rewarding detour from the coast.

History is stitched into the centre. The 11th-century St Chad's Church anchors the downtown area, and around it you'll find the old Market Cross and, more grimly, a surviving whipping post and stocks. Oddly, the town never actually received an official market charter from the Crown, yet it has held markets for centuries anyway — horses, cloth and cattle once traded here, and the tradition lives on.

That legacy peaks on Mondays, when Poulton Market fills the historic Market Square and neighbouring streets. Stallholders sell fresh produce, meats and cheeses alongside homewares, clothing, jewellery and handicrafts. It's the town at its most lively and traditional.

The rest of the week holds up too. Independent shops cluster near the church: Squires Gentlemen's Outfitters does Lancashire wedding and formal wear plus casual knitwear and accessories, while Gabriel's House combines a gift shop with a tea room serving homemade food. When hunger strikes, Bistro Italia is the town's top-rated restaurant on Tripadvisor, with dishes like ricotta and spinach stuffed pasta and baked goat cheese. For a pint, the Thatched House opposite the church earns praise for its cask ale selection and relaxed atmosphere.

The local calendar adds texture. Poulton Gala on the first Saturday of June brings a street parade, bands, carnival rides and food stalls, and the Christmas festival delivers market stalls, kids' rides and a Santa appearance. Poulton-le-Fylde Community Hall hosts a steady run of quizzes, comedy nights and discos.

Antique hunters should look just beyond town — Poulton itself has no antique shops, but Blackpool is a 10 to 15-minute drive away. The Regent, set across three floors of a 1920s cinema, packs in 50 stalls of antiques, vintage finds and handicrafts, and reviewers swear bargains reward a good rummage. The Antique and Vintage Emporium sits directly across the street, stocked with everything from old picnic sets to antique furniture.

Getting there is simple: trains from Blackpool North take half the time of driving, and Poulton sits about 90 minutes by rail from both Manchester and Liverpool, or roughly three hours from London. The catch is accommodation — options in town are limited to luxury apartments by the station and countryside cabins at Poulton Plaiz Leisure Park, which has two fishing lakes. For a conventional hotel you'll need Blackpool or Hambleton, just over the River Wyre. If one market town isn't enough, Clitheroe, with its castle, eateries and shops, is under an hour away by car.

Poulton suits travellers who like their England low-key: a Monday market, a pub by an old church, and a crate-digging session in a former cinema. It won't eat a whole week, but as a half-day or overnight add-on to a Blackpool trip, it's a genuinely pleasant surprise.