Petrolheads with a taste for luxury cruising now have a reason to book a Mediterranean sailing. Regent Seven Seas has teamed up with car experience company Motorsport Lab to create a set of pre- and post-cruise programmes built around Europe's most famous motoring destinations, running alongside selected summer 2027 sailings.
The headline option takes drivers to Barcelona's Terramar racetrack, a historic circuit where guests can pilot supercars including classic Porsches and Lamborghinis, with a visit to a local motorsport collection thrown in. It slots in after the Venice-to-Barcelona voyage of Seven Seas Grandeur on 19 July 2027, or before the solar eclipse sailing that leaves Barcelona for Rome on 29 July.
Italy's motor valley gets its own programme. Three summer cruises will offer access to the Ferrari, Lamborghini and Pagani museums in Emilia-Romagna, plus the chance to drive a Ferrari on the roads around Maranello, Bologna and Modena. The day ends with dinner at Cavallino, Ferrari's own restaurant. The package costs £6,077 per guest and can be attached to the nine-night "Eclipse the Ordinary" cruise departing 29 July, the 20-night "Culinary Wonders" sailing from Rome on 7 August, or a seven-night "History & Heritage" itinerary from Athens to Rome on 5 August aboard the line's newest ship, Seven Seas Prestige.
Closer to home for UK travellers, two sailings on Seven Seas Voyager stop at the Goodwood Estate in West Sussex. Guests get laps of the famous circuit and specialist driving activities, balanced with golf coaching, clay shooting, afternoon tea and an art tour. That experience costs £5,692 per person and pairs with the 18-night "Land of Vikings" sailing from Copenhagen to Southampton on 3 August, or the 12-night "Gourmet and Glamour" round trip from Southampton to France and Spain leaving 21 August.
Regent president Wesley D'Silva framed the partnership as a way of connecting guests with the passions that define a destination, rather than ticking off sights from a coach window. It's a fair pitch for a certain kind of traveller: someone who wants the all-inclusive ease of a luxury cruise but with one genuinely memorable day built around a hobby.
These add-ons don't come cheap — the Italian and British options both run to thousands of pounds per person on top of the cruise fare — but they bundle in things that would be hard to arrange independently, such as track time at Terramar, factory-adjacent museum access in Emilia-Romagna and a seat at Cavallino. If a supercar day on a historic circuit or dinner in Ferrari country sounds like your idea of a holiday highlight, it may be worth pricing against booking the pieces separately. Full details are in The Independent Travel's report.