A new name has arrived in one of Crete's least developed corners. The Revery, a 24-key property and the latest Greek member of Leading Hotels of the World, has opened near Elafonisi Beach in southwestern Chania — the famed stretch of shoreline where the sand takes on a pale pink hue from crushed shells.

The hotel is split into two accommodation styles. The Revery Wild is a collection of eco-luxury tented pavilions starting at 40 square metres, set close to the water with large decks and hydrotherapy pools. The Revery Suites, by contrast, are carved into the cliffs and begin at 53 square metres, each with a patio and private heated pool. Both face the sea, with sunset views thrown in.

At the top end sits The Revery Villa: 285 square metres of indoor-outdoor living across two floors, sleeping up to six. There are two en-suite bedrooms, a living area with two sofa beds, a full kitchen, and a 137-square-metre terrace equipped with a barbecue, outdoor dining and a panoramic heated infinity pool.

Design credits go to a local-led team: Chania architect Eirini Apostolaki of Archtify shaped the buildings, while Athens-based Sophia Vantaraki of ThingK handled the interiors. The look is a stripped-back take on Cretan minimalism — canvas, timber and stone in a palette drawn from the area's wild flora, with woven reed, natural linens and clay ceramics adding texture.

Sustainability claims are unusually specific here. The stone was quarried on site, native plants were replanted before construction started, and paths follow the natural contours of the land rather than cutting into the coastline. The hotel runs on solar energy with natural ventilation, uses water-saving fixtures and biological wastewater treatment, and keeps its lighting low-pollution to protect the night sky.

Why it matters: Elafonisi has long been a day-trip destination, with most visitors driving hours from resort towns on the north coast. The Revery gives travellers a reason to stay in the region itself, in a part of Crete that remains rugged, sparsely built and far quieter than Chania town or the northern beach strips. It suits couples after a design-led hideaway as much as families or small groups who can take the villa and use it as a base for exploring the southwest — from Elafonisi's shallows to the gorges and beaches of the far Chania peninsula. If you've been putting off Crete's southwest because of thin accommodation options, this changes the calculus.

Story first reported by Sleeper Magazine.