Friday night at Oistins Fish Fry is the sound of the south coast of Barbados in a nutshell: sizzling grills of snapper and barracuda, dancehall thumping from giant speakers, and locals and tourists sharing tables over fried fish, macaroni pie and cold Banks beers. Once a tiny fishing village — the writer's mother-in-law left it for grey England in 1967, aged 16 — Oistins is now one of the island's biggest attractions, and a good entry point into a side of Barbados most visitors skip.

While tourists flock to the resort-heavy west coast, the south is the island's most populous stretch and noticeably easier on the wallet. It's also having a moment: the Richard Haynes Boardwalk now links beaches and restaurants, Worthing Food Square gathers street food vendors, and new spots like Savvy On The Bay (24-hour bar plus food truck park) keep a younger crowd happy. The O2 Beach Club & Spa, near the St Lawrence Gap nightlife strip, runs a thoughtful all-inclusive — think rooftop tapas at Brisa and fine dining at Oro rather than buffet trays — with rooms from £527 a night. It also lays on a Friday shuttle to Oistins.

What makes the south coast special is how easily beach time turns into heritage. In the capital, Bridgetown — a Unesco World Heritage Site — historian-led tours cover the island's story from the Indigenous Kalinago and the English settlers of 1627 through to emancipation. The Nidhe Israel Synagogue, the oldest in the Western Hemisphere, sits among the pink colonial streets. The emotional high point is the Builders of Barbados Wall in Golden Square Freedom Park: a curved clay-brick structure inscribed with thousands of surnames of ordinary people who built the nation. For descendants of enslaved Africans, the spelling matters — an added 'e' often marked a family claiming new identity after emancipation. Finding your own name here is a genuinely moving experience.

Beyond the south, the island is only 21 miles long, so a hire car covers a lot. Swim with sea turtles at Carlisle Bay, explore the sea caves at Animal Flower Cave up north, tour 17th-century St Nicholas Abbey's rum distillery, or snap a photo on Rihanna Drive — her childhood house can even be rented out. The wild Atlantic east coast, 99 per cent national park, offers a change of pace near Bathsheba's surf rocks; Zemi Café does weekend mango rum sours and lobster tacos, and the boutique East resort (10 villas, from £168 a night, five-night minimum) is the quiet corner to decompress.

This is a trip for travellers who want more than a beach: families with roots in the Caribbean, mixed-heritage households, or anyone curious about the real Barbados beyond the hotel strip. Getting there is straightforward — BA and Virgin fly direct from London and Manchester to Grantley Adams International in around nine hours. And keep your eyes peeled after dark: at one beach BBQ, a Hawksbill sea turtle came ashore to lay her eggs, a rare glimpse of one of the island's most vulnerable species.

Original reporting: The Independent Travel